Your choices matter
Analytics and marketing cookies only run after you consent.
We store your cookie preference choice in your browser so you do not need to repeat it on every visit. You can change your choice anytime using the footer link.
What are cookies?
Cookies are small text files stored on your device by your browser. They help websites remember information about your visit.
Cookies and similar technologies allow a website to function reliably and, with your permission, understand how visitors use pages and whether advertising is effective. Some cookies are set by the website itself (first-party cookies) and others are set by service providers (third-party cookies). We also use technologies that behave like cookies, such as pixels and conversion tags, when you consent to marketing cookies.
On Lost Soles, essential cookies are used to support core functions like security and saving your cookie preferences. Analytics cookies help us see aggregate usage patterns so we can improve content and performance. Marketing cookies support ad delivery and conversion measurement for platforms like Google and Meta, but only if you opt in.
You can control non-essential cookies through our preference panel. If you reject non-essential cookies, the site will still work, but we may have less insight into which pages are most useful and which campaigns lead to visits.
Cookie categories we use
We use three categories. Essential cookies are always on. Analytics and marketing cookies require your explicit consent.
Essential cookies
Purpose: core functionality, security, session management, and storing cookie preferences. Examples: session_id, csrf_token, cookie_consent_status. Consent required: No. Retention: session duration or up to 12 months for preference storage.
Analytics cookies
Purpose: measuring traffic and behavior to improve performance. Tool: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: Yes. Retention: up to 14 months.
Marketing and advertising cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: Yes. Retention: up to 540 days for some advertising cookies. These cookies and tags activate only after you accept marketing cookies.
How to manage cookies
Control analytics and marketing cookies through our preference panel, or use browser controls for broader cookie removal.
On this website
Use the “Manage cookie preferences” button on this page or in the footer to open the preference panel. You can accept or reject analytics cookies and marketing cookies independently. Essential cookies remain on to support security and preference storage.
In your browser
You can also clear cookies from your browser settings. If you clear cookies, you may be asked to set cookie preferences again because the preference record is stored locally in your browser.
For more information about how cookie-related data is handled and your rights, see our Privacy Policy.
Investment risk disclaimer
Investing involves significant risk of capital loss. Past performance does not guarantee future results. This is not financial advice.